About the Brand

Independent, confident and with a mind of her own- today’s Indian woman is our definition of fabulous and fabulous is all that we want you to feel, in Enamor.

Launched in 2001 as a joint venture between Gokaldas Images Private Limited and Barbara of Paris, our journey has always been about giving women premium lingerie at unmatched comfort. With the help of Barbara’s expertise, backed by Gokaldas’s experience, Enamor has been instrumental in elevating lingerie from a basic requirement to an exquisite essential.

We’ve always believed that lingerie is the most intimate expression of a woman’s style and that’s precisely why we’ve worked so hard in creating size-inclusive collections. We spoke to 4000 Indian women, we conducted fitting sessions across the country, we compiled the definitive 5 point fitting system- all to give you the right lingerie for your right size. We don’t and neither should you, underestimate the transformation lingerie can bring to your life. It enhances your confidence and gives you the support to own your fabulous.